The primary goal of the Academy of Acting website is to create a simple and user-friendly platform that emphasizes class enrollment. The academy offers a wide range of acting classes, including Master Class Acting & Scene Study, Youth Master Classes, and advanced workshops. By streamlining the enrollment process, the academy aims to make it easier for aspiring actors to register for classes and engage with their offerings. The focus is on delivering professional, high-quality education through both online and in-person sessions, ensuring students receive the best training to hone their craft.
- Deleted WooCommerce Products: Academy of Acting encountered an issue where several products, which were configured as bookable classes, were accidentally deleted from their WooCommerce store. This impacted the academy’s ability to manage class sign-ups and track student attendance.
- 30MB Media Upload Limit: The media upload limit of 30MB was a significant challenge for Academy of Acting, especially for uploading high-quality video content and student submission materials for class participation.
- SEO Optimization: The academy’s website was not ranking well on search engines for key terms like “acting classes,” “scene study,” or “workshops.” This significantly reduced their online visibility.
- Migration to WordPress Managed Hosting: To improve performance and security, the academy needed to migrate its website from shared hosting to WordPress Managed Hosting.
- Client Training with Elementor: The academy’s staff needed a user-friendly content management solution that would allow them to update class information, manage bookings, and make website changes without relying completely on a developer. Elementor was chosen for this purpose, but training was needed to ensure effective use.
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- Adding and Managing WooCommerce Products: Since there was no access to a previous backup, the products were recreated from scratch and added to WooCommerce via CSV import. The class listings were mapped correctly with all necessary details, including dates, pricing, and availability. A streamlined product management system was then implemented to ensure accuracy moving forward, with regular backups and CSV exports to prevent future data loss and ensure easy restoration if needed. This new approach provided the academy with a more reliable and scalable method for managing class bookings.
- Increasing Media Upload Limits: To resolve the 30MB media upload limit issue, the WordPress configuration was updated to allow larger file uploads. This enabled the academy to seamlessly upload videos, promotional materials, and high-quality content, supporting both instructional purposes and marketing.
- SEO Optimization: A full SEO audit was performed, identifying opportunities to optimize the site’s meta tags, headings, content structure, and image alt-texts. Keyword research tailored to the acting and performing arts industry was integrated across the site. Technical SEO was also enhanced by improving site speed and mobile responsiveness, resulting in better search rankings and increased traffic.
- Migration to WP Managed Hosting: The website migration to WordPress Managed Hosting was conducted smoothly, ensuring enhanced performance, security, and regular backups. This upgrade provided the academy with faster page load times and better overall site performance, which is crucial for user experience and SEO.
- Elementor for Client Training and Updates: Elementor’s drag-and-drop interface was used to train the academy’s staff on how to manage content updates. Custom video tutorials and documentation were created to guide them through common tasks such as adding new classes, updating schedules, and managing WooCommerce products. This empowered the team to make necessary updates without relying on external developers.
- Adding and Managing WooCommerce Products: Since there was no access to a previous backup, the products were recreated from scratch and added to WooCommerce via CSV import. The class listings were mapped correctly with all necessary details, including dates, pricing, and availability. A streamlined product management system was then implemented to ensure accuracy moving forward, with regular backups and CSV exports to prevent future data loss and ensure easy restoration if needed. This new approach provided the academy with a more reliable and scalable method for managing class bookings.
- Added its WooCommerce products from scratch due to not having access to the previous product backup. New products were successfully imported via CSV and mapped correctly, allowing the academy to manage its class bookings effectively. A streamlined product management system was then implemented, incorporating regular backups and product export functionalities to prevent future losses. This approach ensured that the academy could continue to offer classes without interruption.
- Uploading videos by Vimeo and media content became seamless, allowing the institution to share valuable materials with students.
- SEO improvements is still being tracked by using Google Analytics due to just having the website published.
- The transition to WordPress Managed Hosting resulted in a more than 50% increase in website speed and improved security, leading to a better user experience.
- Website administrators are being provided with training documents and maintenance is provided for FREE for 30 days post launch.
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